Just watched the HARNESS RFID Library Solutions video on YouTube. My first reaction was “what does RFID stand for?” followed by “the visuals and the music are a nice touch” and “this reminds me of an eSurance commercial…without the talking”. From a library user perspective, the system seems similar to the barcode system currently in place at my local county library branches, which have the self-check kiosks in place. However each item must be scanned individually, and sometimes no matter how you twist, tilt or scoot the materiel, the laser beam doesn’t register. The RFID system appears to read multiple tags simultaneously, which is a definite plus for those of us who have trouble leaving the library with less than 10 items. I am of course a bit skeptical that the system is as easy to use and fluid as the video suggests, but isn’t it the job of advertising to show us the good while glossing over the flaws?
http://www.youtube.com/watch?v=YaArv8fdXaI
The Digital Rights Management video really clicks for me. I very much understand what Dr. Agnew is saying, and I agree with her opinions about where society is being “herded” with the use of embedded watermarks and digital communication capabilities. Interesting how the management of the rights belonging to the creator of digital media is now attached to the way we experience the same media, and the way that companies and corporations are able to track how and when we use and experience the media.
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